Horror was for nobodies when Ira Levin—a scriptwriter with a single book (1953’s A Kiss before Dying) and a failed Broadway musical (Drat! The Cat!) to his name—sat down to write a novel about a woman who gives birth to the devil.

A minimalist masterpiece written in deft, surgical sentences, Rosemary’s Baby became a massive best seller. The film rights were sold before the book was even published. Four months after the book hit the stands, Roman Polanski rolled cameras on an adaptation that would earn an Oscar. The film, described as “sick and obscene” by the Los Angeles Times and given a “C for Condemned” rating by the Catholic Church, wound up saving Paramount Studios from bankruptcy.

Rosemary’s Baby started the pot boiling, but the publication of The Exorcist and The Other threw gasoline all over the stove. Whether it was a reprint from 1949, a reissue of Dennis Wheatley black magic books from 1953, or a brand-new novel, soon every paperback needed Satan on the cover and a blurb comparing it to The Exorcist or Rosemary’s Baby or The Other. It didn’t matter if it was a murder mystery, an alternate-history sci-fi novel, or even an old pulp reprint—Satan was the secret ingredient that made sales surge.
Satan sold, whether it was new covers slapped on old books (The Dowry, 1949; To the Devil a Daughter, 1953) or an occult cover applied to a mystery about antique collectors (The Devil Finds Work, 1968).

And Apartment 7A now joins this list with an absolutely epic horror.

Read more here:

https://screenrant.com/apartment-7a-show-image-release-window-rosemarys-baby-prequel/