I ran across this book while browsing Forbes (https://www.forbes.com/sites/rogerdooley/2013/10/21/qr-codes-kittens-stratten/). Full title is QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground.

Every time you use a QR code for your business because you can, and not because you should, whether your market wants them or not, a kitten dies—a sweet, innocent kitten.

The author takes it onto himself to prove that QR codes represent what’s wrong with business today, for four different reasons:

• They don’t work.
• Nobody likes them.
• They are selfish.
• They take up valuable time better spent elsewhere.

The book had loads of images of cats (yay!), crappy design snapshots (meh) and dumb photos with dumb captions. And a lot of white pages in between. I think 160 pages is a lot to be able to say a few sentences that nobody really bothers to read.

Besides the meme material content, the book is basically a “fails” compilation when it comes to advertising. I’m so happy I found this book in the charity bin and not actually paid for it.

A Kitten Dies . . .for every dormant social media account. It’s better not to have an account at all than to have a dormant one. It’s like having a storefront that’s always locked and a phone that’s never answered. It simply doesn’t work.